19 Email Marketing Mistakes Impact Opens, Clicks, Conversions
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain […]
How to prepare for the GPT age in CRM and email
ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how […]
Email Spam Trigger Words to Avoid That All Marketers Must Know
When you conduct marketing through email, there are certain trigger words that you must avoid at all costs. These are the […]
Unlocking the true value of a new email address
Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new […]
How to approach your highest-value customers with Q4 email planning
Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores […]
It’s time to say goodbye to your email open rate
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA, plus consumer pressure on big tech companies. Marketers […]
The future of email marketing
Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and […]
6 key email programs to optimize before Q4
One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of […]
The Future of Email Marketing: Insights From 23 Experts
Are the days of email as a successful marketing channel waning? The statistics argue no: About two-thirds of content marketers told CMI […]
7 key email metrics to track beyond opens and clicks
How many email metrics do you and your email marketing team track to measure how your email program is performing? The top […]
Holiday email opt-outs: Right intentions, wrong response?
Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t […]
Beyond ‘click here:’ 4 rules for better email CTAs
I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain […]